Rogers price hikes a case of really poor timing

27 Jan

What makes a good company? There are many measures, but I’ve always considered flexibility, a connection to what customers want and an internal flow between departments to be good hallmarks. That’s why I’ve repeatedly taken some of Canada’s telecom companies to task for being the opposite of that.

Almost a year ago, I wrote about how Bell Canada was being foolish for raising its internet prices at the height of the usage-based billing fracas. It was exceptionally poor timing, given that the company was being raked over the coals in the media while many Canadians were discovering small, alternative internet providers for the first time. It was evidence the company’s bean counters were out of touch with its public relations department, or simply that one group didn’t care about what the other had to say.

Lo and behold, nine months later Bell’s chief rival Rogers is doing the same thing. The country’s biggest cable provider recently sent out notices to customers telling them their internet bills will be going up $2 as of March 1 (some other services will also see price hikes). Compared to Bell, Rogers’ aplomb is considerably worse for a number of reasons.

Firstly, Bell has announced it is cutting out throttling – or the slowing down of certain internet applications such as file sharing – on both its retail and wholesale operations. Rogers, meanwhile, ranks as the world’s worst throttler. Compounding the problem is that just the other day, the CRTC found the company’s throttling to be a violation of net neutrality rules. The regulator could file an order with the courts to reimburse affected customers, according to Open Media.

Last but not least, some of those ISPs that leaped into public consciousness through the whole UBB saga have unveiled new plans based on the regulator’s capacity-based billing scheme that are considerably better than what incumbents such as Rogers are offering.

Put it all together and it adds up to a lot of ammunition for any Rogers customer who keeps track of the quality and price of their internet service. A price increase now, in the face of all those detracting elements, shows that either the company doesn’t care about what its customers want or that its internal departments are not working in alignment.

Either way, those aren’t the hallmarks of a company that is well-oiled, efficient and consumer-friendly. They are, however, representative of a company that needs to fund its recent large purchase of sports teams in Toronto.


Posted by on January 27, 2012 in internet, rogers


6 responses to “Rogers price hikes a case of really poor timing

  1. hfiguiere

    January 27, 2012 at 12:36 am

    My guess? Nothing will happen.

  2. Marc Venot

    January 27, 2012 at 1:27 am

    Expose the price around the world would prolly show if canadian rates are correct or not?

  3. Dave

    January 27, 2012 at 5:11 am

    Rogers has earned the nickname ‘Robbers’ for good reason.

  4. jp

    January 27, 2012 at 7:50 am

    Rogers has also raised their TV prices. I received a notice last Monday that my cost would be going up just over $4. I cancelled the next day.

  5. Sam Davies

    January 27, 2012 at 8:46 am

    After receiving info on the TV price increase, I also finally canceled TV service. This company is a joke. Sun media ran some good articles this week pointing out that Rogers ownership of the Jays has been pathetic. All they care about is cheap content for their channels. They pulled the same bizarro move of jacking things up with ticket prices and access (bumping games to Sportsnet2), at a time when loyalty to the team is fading. I don’t think they understand how many people hate them, and pretty much tolerate them because they have to. I have not actually set foot in the “Rogers Centre” for years because I just can’t enjoy baseball when I am forced to endure non stop shilling throughout the experience. Rogers is a sad sad company that does little to fix problems themselves, but dedicates tons of $$ for marketing plans telling people that they are awesome. What a joke…

  6. Brian Forgrave

    January 27, 2012 at 11:45 am

    I went to Bell Mobility in NB, same equipment only different SimmCard. Rogers download speed 30 KB at best. Bell 300 to 429 KB download speed at best. Hope wireless gets better in next two years. Rogers only put there efforts into where they can rob anyone.. There wireless here is like dial-up, fellow next door did not have a Ranger Signal Booster then his rogers wireless home phone would not work.


Get every new post delivered to your Inbox.

Join 267 other followers

%d bloggers like this: