Finally, burgers for home delivery

31 Jan

I was lamenting the other day that it’s really hard to eat when you’re in a particularly lazy mood. Or at least it’s hard to eat with any variety - the only good options available for home delivery are pizza and Chinese/Asian. KFC is also available here in Canada, but that’s not really a choice - although I consider myself to be something of a fast-food aficionado, I really do try to avoid the dirty birdie at all costs.

It was with pleasure, then, that I read about Burger King’s experimentation with home delivery in the Washington, D.C. area. What could be better than a burger and fries delivered right to your front door?

At the heart of the chain’s efforts is, naturally, technology. Burger King is packaging its delivery foods in new  thermal containers. A Whopper, for example, is split into two sections - the hot part on the left and the cold parts on the right, to keep the thing from getting soggy during its trip to your home. If that sounds familiar, it’s because it is: McDonald’s did something similar back in the ’80s with its McDLT, although it wasn’t for delivery (check out the hilarious commercial starring George Costanza).

Some menu items aren’t available for delivery, while drinks are coming in bottled form rather than as fountain pop. The whole thing costs the customer an extra $2.

USA Today‘s story pointed out that Domino’s is watching with interest and skepticism. Burger King’s experiment, if it takes off, could be big competition for pizza chains, after all.

A few observers also made comparisons to Amazon - that ordering food from Burger King was as simple as using the online shopping giant’s service. Indeed, with its penchant for disrupting traditional businesses, it wouldn’t be surprising if Amazon was watching this experiment more closely than any pizza chain.


Posted by on January 31, 2012 in amazon, Burger King


2 Responses to Finally, burgers for home delivery

  1. Daniel Friesen

    January 31, 2012 at 12:19 am

    I’m having a burger-via-delivery right now actually. Already, and not even Burger King. This one’s from Swiss Chalet. They updated their delivery menu awhile ago to allow burgers to be delivered as well.

  2. Mike Wise

    January 31, 2012 at 12:51 am

    McDonald’s experimented with home delivery in the Kingston area back in 1993. It obviously didn’t catch on. I tried it a few times – the burgers came cold and soggy.


Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar Logo

Please log in to to post a comment to your blog.

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 2,635 other followers