There’s been a lot written about Facebook lately, what with its big initial public offering and everything, and the overwhelming majority of it has been negative. Even my own post running up to the IPO focused on all the bad things that have dogged the site during its crazy climb over the past few years, from users’ privacy concerns to advertisers’ doubts about the site’s usefulness.
My Macleans‘ comrade Jesse Brown also wrote a post last week in which he proclaimed that Facebook’s stock has never been lower (for him). He’s just not getting much use out of the site anymore, if he ever did, a sentiment shared by many.
Yet, when faced with so much negativity, I can’t help but start to feel contrarian. In the case of Facebook, if everyone hates it so much, how has it grown to nearly a billion users? And how did it become the most anticipated IPO since Google?
The answer, I think, is that like all things online, Facebook is at the center of its own negativity echo chamber. And in the website’s case, it’s a rather odd one.
The reality is this: despite what we so-called technology pundits may think and often write, the vast majority of Facebook’s 900-million-plus users probably really like using the site. For every curmudgeon like me or Jesse who is on it begrudgingly, there are a couple of dozen (or hundreds) of people who love it and are constantly on it. Indeed, that’s what the numbers show – people spend more time on Facebook than any other website, by far. Read the rest of this entry »




