With BlackBerry announcing its new Q5 smartphone, it’s clear the company is looking to shore up its offerings in emerging markets. The device, which features a QWERTY keyboard and runs the latest BlackBerry 10 operating system, will be available in Europe, the Middle East, Africa, Asia, and Latin America as early as July. While the company hasn’t yet announced pricing, the Q5 is intended to be a low-cost option for people who obviously don’t have as much disposable income as people in the West.
It’s a necessary move. Emerging markets have largely kept the company aloft over the past few years while its popularity swan-dived in more developed countries.
However, with the dual competitive reality of Google’s Android and Chinese phone manufacturers in these markets, the question quickly becomes: will the Q5 be enough? Read the rest of this entry »