Vegetarian burrito fans in Canada rejoice – Chipotle is bringing Sofritas north. Starting Monday, the fast casual chain will be serving up the vegan tofu filling in burritos, tacos, salads and taco bowls alongside regular meat options in its one Vancouver and eight Toronto outlets.
The Denver-based chain has been testing Sofritas in a few U.S. markets over the past year. My vegetarian wife and I happened to be in one of them (San Francisco) last week and we just happened to pop into a Chipotle for a quick lunch. Now, I wouldn’t dream of eating a vegetarian option when meat is available, but my wife wasted no time in ordering it. Chipotle’s only other option for vegetarians has typically been burritos or tacos with a few veggies and a big dollop of guacamole, so she was quite excited for the new tofu choice.
The verdict? She liked it quite a bit. The tofu is as close as it gets to sausage – it’s modeled on chorizo. “It doesn’t taste like tofu because of the spices,” she says, and it includes chipotle chilis and poblanos.
Vegetarians already account for about seven to 10 per cent of Chipotle’s business, according to communications director Chris Arnold, who I chatted with in Toronto this week. Despite its newness, Sofritas is already accounting for about three to four per cent, he said. The tofu option is obviously proving popular.