Visitors to the Canada booth at Mobile World Congress in Barcelona this week might have been a little confused to see Ontario with its own, separate exhibit space nearby. The other nine provinces were mashed into a single space, while the biggest province sat just across the aisle in a relatively spacious spread spanning the equivalent of two typical booths. When there’s an issue of one province separating from the others, it’s usually Quebec that’s involved, so why was Ontario going it solo?
“It’s not,” explained Victor Miranda, an area director for the Ontario Ministry of Research and Development. “We’re right next to them.” Hmm. With its own signage and branding – not to mention some quiet griping from exhibitors – that sure didn’t appear to be the case.
Nevertheless, Ontario’s separate status at the show was perhaps warranted, with 27 companies represented through their own micro-booths within the larger space. The rest of Canada had only 11 companies officially exhibiting. All told, both booths served as a sort of meeting space and headquarters for the 100-or-so Canadian firms attending MWC. Read the rest of this entry »