I’ve had a few intriguing chats recently with David Purdy, Rogers’ senior vice-president of content, about the status and prospects of Netflix. They were good conversations because they were very level-headed, which is contrary to a lot of the conventional wisdom flying around out there, which surmises that cable companies must surely view Netflix as the devil incarnate – a bitter rival to be crushed and destroyed.
There’s certainly no doubt that traditional television providers are threatened by the over-the-top provider, which is why, according to Purdy, they’re all looking to duplicate its services. But I found it interesting how he views the company overall.
“Right now it looks and smells very much like a premium pay service, like The Movie Network,” he said in an interview last week. Read the rest of this entry »