A funny thing occurred to me after writing up yesterday’s post, which was basically all about the many ways in which governments and companies are trying to block porn. It dawned on me that with the industry going down the crapper thanks to the internet, many of these porn companies are probably begging the authorities to ban them. As the cliche goes, people want what they can’t have. Or, more specifically, they are willing to pay big bucks for that which they cannot easily obtain.
Consider that many porn producers became rich when it was relatively hard to get their product. Playboy’s rise, covered in Sex, Bombs and Burgers, came at a time when it was pretty much the only game in town, nudity-wise. To get Playboy, and its later progeny such as Penthouse and Hustler, you generally had to surreptitiously grab it from the top shelf of the store - if the store sold it at all - then pay for it before anyone could see, then sneak it home in a non-descript brown paper bag.
When VCRs and DVDs came along, it was pretty much the same story. If you wanted your porno movies, you had to take a trip to the shady part of town (you just had to look up “tattoos” in the phone book to find them; the porno shops were usually next door) and hope you didn’t catch anything communicable. Either that or you had to order them from the back of the aforementioned magazines and hope that your spouse didn’t check your credit card bills. This is how companies such as Vivid, now the biggest American porn producer, rose to prominence.
Throughout all this, many of the porn companies worked hard at broadening their mainstream appeal. The logic was pretty clear: more exposure meant a bigger potential audience, which meant more money coming in.
But then the internet came along and blew that plan up in a pretty ironic way. All of a sudden, porn became incredibly easy to obtain - as the internet went mainstream, so did adult entertainment. Free porn is now one of the easiest things to get on the internet. You could say it’s the most mainstream thing there is online.
The music, movie and newspaper industries all wish the cork could be put back in the bottle, and that we could all go back to a pre-internet time when their business models still made sense. The problem is, it’ll never happen. Technology has permanently redefined those industries, and people have gotten used to getting their news and entertainment for free. New models will have to take that fact into account.
Many in the porn industry also wish the clock could be turned back - the difference is, they very well could get their wish. As an industry that’s always been persecuted for its erosion of supposed social morality, porn has the one weapon the other industries don’t: obscenity. Rather than fighting persecution and blocking and banning at every step like they’ve done for decades, porn companies could decide it makes better business sense to go with the flow - to simply allow themselves to be labeled obscene, and then banned.
Think about it: what would happen if the U.S. or Canadian government, for example, enacted an outright ban of porn on the internet on the grounds that it is too easily accessible by minors? And what if this ban was policed heavily, with backing from the producers themselves? The likely result is that those declining DVD and magazine sales would turn around overnight and the old business model would suddenly work again.
Don’t believe me? Well, yesterday’s post touched on it; how can China, which has a stern ban on all kinds of porn, be the world’s biggest market for it by revenue? It’s simple economics: when a product is plentiful, it’s cheap (or free), but when it’s rare, it’s pricey. Someone is selling porn in China, and getting rich doing so.
It makes you wonder whether porn companies, despite publicly arguing for free speech and the right to choose whatever entertainment you want, are quietly supporting further bans on their content. It sure would be smart business to do so. And on the other side of things - if authorities really want to stomp out porn, should they just let it flourish for free and watch the industry implode?
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