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Burger King woos women with less beef

June 24, 2011

This week’s funny comes, once again, via my man Tom Megginson. Where he gets this stuff, I have no idea. Well, I do… he attributes it properly, which means today’s blog post is something like fourth- or fifth-hand information. What can I say, it’s been a busy week and I’ve become a little bit lazy.

The news is that Burger King has decided to try and woo women customers in Asia with an unusual-although-probably-obvious idea: smaller burgers. The BK Shots, or tiny shots of beef to the mouth (that’s what she said), are essentially sliders. Or, as Burger King is pitching them to women in Singapore, they’re: “Petite and girl-friendly, it’s the burger that women have been wanting all along.”

Check out the ad, featuring beef of the cow kind and of the male stud kind (and click here if you can’t see it below):

Burger King’s strategy is of course in direct opposition to those employed by burger restaurants of all stripes when aiming their products at men, who like their beef as ample and grotesque as possible. I’m fairly sure there aren’t too many women who eat at the Heart Attack Grill or Dangerous Dan’s.

Categories: Burger King, burgers
  1. June 24, 2011 at 5:22 am | #1

    Smaller portions? Yes!
    The advertising may be bipolar but as someone naturally accustomed to eating small, attempting to eat frequently, and nearly gets a gag reflex when trying to eat more than a small amount of food in a short period of time, seemingly stuck in a world where everything is portioned to eat large meals all at once, I like the concept of smaller portions.

    Though, please… on the actual menu itself, I hope they don’t push the “Women” bit too far, the “Kid Burger” name already races my mind enough I go for something else. Well… at least that one time recently I actually went to BK because I was in another city, the person I was supposed to visit screwed up plans, and I needed food.

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